The Crucial Role of Professional Photography in Advertising

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In today’s visually-driven world, professional photography has become an indispensable tool in the realm of advertising. The saying “a picture is worth a thousand words” holds particularly true in this context, as high-quality images have the power to captivate audiences, convey messages, and leave lasting impressions. Here’s why professional photography is so vital in advertising campaigns.

First impressions matter, and in the realm of advertising, they are often formed within seconds. Professional photographs are meticulously crafted to instantly grab attention and evoke emotions, drawing viewers into the narrative being told. Whether it’s a sleek product shot, an emotive lifestyle scene, or an attention-grabbing composition, these images are designed to speak directly to the target audience.

In the digital age, your business headshot serves as your virtual handshake. A professionally captured image can communicate competence, approachability, and trustworthiness in an instant. Whether it’s for your LinkedIn profile, company website, or marketing materials, investing in a professional photographer is investing in your personal brand. High-quality lighting, composition, and expert direction ensure you convey the right message to potential clients and partners. Remember, a great business headshot isn’t just a photo – it’s a strategic tool that amplifies your professional image and opens doors to countless opportunities.

Authenticity is a buzzword in modern marketing, and professional photography plays a key role in achieving it. Well-executed images can convey the essence of a brand, product, or service, helping to establish a genuine connection with consumers. Authenticity builds trust, and trust is a cornerstone of successful advertising.

In a crowded marketplace, differentiation is essential. Professional photography allows advertisers to showcase their offerings in unique and compelling ways, setting them apart from competitors. Through careful consideration of lighting, composition, and visual storytelling, photographers can create images that align perfectly with the brand’s identity and message.

Moreover, professional photography enhances the perceived value of products and services. High-quality images can make even the most ordinary items appear luxurious and desirable. They communicate professionalism and attention to detail, instilling confidence in potential customers.

In the digital age, where images dominate social media and online platforms, professional photography is the currency of engagement. Eye-catching visuals are more likely to be shared, liked, and remembered, exponentially increasing the reach of an advertising campaign.

In conclusion, professional photography is the backbone of successful advertising. It not only captures attention but also tells stories, establishes authenticity, and sets brands apart in a competitive landscape. The investment in professional photography is an investment in the effectiveness and impact of an advertising campaign, yielding results that speak volumes and resonate with audiences far and wide.

Food Photography, Simple and Complicated

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Food Photography can be both simple and complicated. In this blog post we are going to look at both the simple and the complicated for Food Photography.

Light Painting

The above image is an example of Light Painting. This is a very complicated approach to Food Photography. The way it works is your set up the scene in a totally dark room. Then you open the camera, but because there is not light, nothing is happening. Next, you take a small pen light and you wave it around the image like you would use a paint brush on a painting, As a result, you end up with an image that is surreal, looking more like a painting instead of a photograph. The process is super slow and thus expensive. But the results, as you can see are simple amazing!

You can watch a 2 minute video of me making the above image here:

Continuous Lighting

The above image is an example of a Continuous Lighting. In other words, the lights are always ON. The technique is simple and fast to set up and break down. For that reason, it is often done at the location where the food is located. For that reason it is much more cost effective.

You can watch a short video of me making this image here:

So, if you are looking for a way to spice up your restaurant, why not have us come by and get some images like you see above of your dishes. This kind of image is perfect for Social Media, and because of the affordable price, you can have it done often!!

Call us for more info: 985-851-4314

Text for more info: 985-688-2100

Email us:

Food Photography | You Eat With Your Eyes

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Why is Food Photography So Important?

Let’s face if, Food Photography is extremely important! Why? Because we eat with our eyes FIRST! How many times have you been looking at a commercial on television and you see a sizzling freshly cut steak, a buttery potato or vegetables, and a splash of crisp salad. Then all of a sudden you realize you are hungry! HUM….you ask, “….what am I in the mood for? Boy could I go for a steak, potato and a nice salad!”

If this has ever happened to you, then you just ate a meal with your eyes. The better that steak, potato and salad looks, the more hungry you get. Inside, before long you begin to smell it, taste it, and enjoy it!

This is why Professional Food Photography is so Important.

Food Photography – Desert!

One of the things advertisers and really great restaurants do and realize is that to sell you deserts it is even more difficult. You are done eating by the time you are ready for a desert. That means that you are full. Everything is telling you to get up from the table and go home! Your tummy is full, your belt is tight, your plate is scrapped over.

But then they pop out that desert menu. Those images have to be Spectacular! Why? Because, again, we eat with our eyes. If those deserts LOOK awesome, we again start tasting them, feeling the pleasure they bring to us when we eat them, and we just have to have them.

Check out these images we did for Zack’s Frozen Yogurt:

Food Photography Deserts Eat With Your Eyes Kirk VoclainFood Photography Deserts Eat With Your Eyes Kirk Voclain Food Photography Deserts Eat With Your Eyes Kirk Voclain Food Photography Deserts Eat With Your Eyes Kirk Voclain Food Photography Deserts Eat With Your Eyes Kirk Voclain

Are you starting to want a nice Zack’s Frozen Yogurt? Are you starting to take the wonderful flavors? Are you feeling the creamy smoothness in your mouth right now? Then that is because you have started eating this Zack’s Frozen Yogurt with your eyes.

Your Restaurant and Professional Photography

If you own a restaurant or any type of business that serve food of any kind. Then we can help you get more business. Imagine if you are a seafood restaurant. Everyone wants “Fat Crabs” and “Big Crawfish”. We can help you show that off and everyone will be going to you because you are the best! What if your restaurant is competing with a national chain? Go take a look a the Professional Photography inside of their menu’s and on their walls and displays. If you are not showing off BETTER images they they are, you are losing business to them. Stopping this trend can be as simple as some awesome, Professional Food Photography.

Let us help you and your business. Give us a call to talk about what we can do for you: 985-851-4314

Kirk Voclain Photography Web Site.
Commercial Photography Info Page.

Photography Samples Page.
Pricing on Commercial Photography.


Commercial Photography | Bayou Granite | Houma LA

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Doing Commercial Photography of Granite (Unlike Food Photography) certainly presents a bit of a problem. But thanks to Bayou Granite in Houma, LA it was super easy. In this blog post we are going to talk a bit about the shinny nature of granite and the lighting of it.

commercial photography kitchen granite houma lacommercial photography bath granite houma la commercial photography shower granite houma la

Commercial Photography on Shinny Granite

The shinny nature of granite certainly presents a bit of a problem.Granite is polished and polished to a super shine and with that come some strange reflections if it is not done correctly. The look is that it is wet when it’s not. It’s just the the human eye, which is wet. If there were no reflection in the eye, it would not appear wet. If there were no reflection in granite it would also not appear shinny. So you need the reflection of the light, however you do not want that reflection to take away from the color, lines, and over all look of the granite.

As a professional commercial photographer, the real trick that you need to balance is the connection between the shine, reflection, line, shape and overall look of the granite. This granite from Bayou Granite is clearly top notch quality. The better the product the easier it is to photograph. In all of these image you can see a tiny bit of reflection in the granite, but it does not take away from the over all look of the product.

Commercial Photography Lighting Granite

The trick in Commercial Photography is to make the product look natural, just like it is in real life. The lighting is tricky because it can be over thought. In these images you can tell that the lighting is presenting the product in a real life environment, in the home. So, you need to not only like the product, but you need to light what is around the product. In the shower image the challenge was the dark nature of the granite. If you put too much light on it, the granite would wash out. But by putting just the right amount of light, the granite looks fantastic.

Give Bayou Granite a call if you would like to see some sample of their products.

If you would like us to do some Commercial Photos check out our Web Site.

Or this is a direct link to our Commercial Photo Page.

For pricing on our Commercial Photo, go here.

Call Us:  985-851-4314
Text Us:  985-688-2100




Food Photography in Houma | New Orleans | Louisiana

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Food Photography is truly an Art. If someone can photograph food they can photograph just about anything. Take al look at the image of the Brownie, does it make you want it? Food Photography Houma New Orleans LouisianaDo you sorta begin to taste it, just by looking at it? If you answered yes, then we did our job as a Food Photographer. In food Photography, there are subtle and slight changes to the light, focus, angle and pose that forces your eye to the exact spot that the photographer and advertiser wants you to look! In this sample of food Photography of the brownie, do you see how you are forced to look at the cherry on the top of the ice cream? Sure you do! Take note that this is the sharpest part of the image. This makes you look right at that spot. Do you see how the red cherry is sitting in an overall area of white? The ice cream under the cherry and the plate behind it are all white. This makes the cherry the thing of greatest contrast in this image. Again, this is a trick to make you look at a specific spot. It makes you want that cherry and this is the goal of the advertiser. There are so many tittle factors like this in food Photography. These are just some of the factors that go into food Photography. We have not even talked about the purpose of the spoon, the color of the table, and the angle of the plate. All these things are carefully planned, thought about, and factored into when doing great food Photography.

Kirk Voclain Photography has been carefully learning the true Art of Food Photography for decades! It this much detail and thought goes into a single plate of brownies and ice cream with a cherry on top, can you imagine how much thought goes into a senior portrait, a baby picture, or a family portrait?

When it just has to be the best, experience counts! We have over 40 years in professional photography! Give us a call and let us help you with your needs. Even if it’s something as complex as food Photography!!

Studio Phone: 985-851-4314

Text Number:  985-688-2100

Web Site:  Visite our web Site Kirk Voclain Photography

Commercial Blog Pages:  Click Here to check out more Commercial Images

Are you a 2019 Senior? Or do you know one? Check out my Extreme 2019 Senior Model Program to get more info!


Commercial Photographer Houma | New Orleans, LA

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Commercial Photographer Houma New Orleans LA

Commercial Photographer in Houma Louisiana | New Orleans Louisiana

A Commercial Photographer is so important if you have a business. There are so many subtle things that a Commercial Photographer can do for you. Take a look at the above image and ask yourself if the quality of photography that is on your web site is as good as this? What about your Social Media Feed? Do you have a Blog? Do you do some Billboard Advertising? Magazine Advertising? News Paper? Even something as simple as a Business Card can benefit from a great professional Commercial Photographer.

Lets face it, the world we live in today is very fast paced and you have to admit it is driven by images. Take note next time you scroll through your Social Media Pages. What do you stop on and look at longer? Isn’t it the great images, the cool photography? As you drive down the highway today, take note of the billboards that catch your eye, the ones you look at just a moment longer. It is always the ones with beautiful, colorful images. Finally, the next time you are in an office or any place that has a “Free” magazine. Take note of how you browse that magazine. Often times you only stop and read an ad or an article if the images on the page are stunning.

A Commercial Photographer can help you with that. We are specifically trained to see light, shape, and design. Our goal is to get you to buy the product. Eat the Hamburger! Stop and visit the business that is advertising. Please do not thing that you can do it with a cell phone! You are losing money hand over fist if your are doing your commercial photography yourself with a cell phone. Even if you have a nice camera, it’s more than just a camera! You are a professional at what you do, please consider this, we are professionals at what we do.

You are spending entirely too much money on advertising to skip the most valuable part of that ad, the image. It is the image that will get your ad noticed! We want to help! We want to be your Commercial Photographer!

Give our office a call:  985-851-4314
If you prefer, text us:  985-688-2100

Web Site: Check our all of our Photographer Here.

Web Site: Commercial Pricing




Louisiana Crawfish Art | Fleur-De-Lis | Light Painting

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Louisiana Crawfish Art Fleur-de-lisArt in Louisiana has to include crawfish! Seafood is one of the corner stones of being in the south. When you make that seafood into some fine Louisiana Crawfish Art, well then you have really got something special.

Top that nice Louisiana Crawfish Art off with a Fleur-de-lis and you have a marriage made in heaven! The New Orleans Saints are home town heroes and everyone in Louisiana loves them. If you see a Fleur-de-lis, you think of the New Orleans Saints. This awesome piece of Louisiana Art would be perfect in your home. If you would like to get a copy, check out our web site here:

Purchase Louisiana Crawfish Art

Everyone loves Louisiana crawfish art and we want you to be able to have it all the time with you! So if you like Crawfish, and you like ART….then you will like my Louisiana Crawfish Art and you should like it on a T-Shirt, go here:

We have a huge selection of products that you can check out on or Zazzle Page here:

Here in Houma, Louisiana, we really do not have any fine art galleries like they have in the Big City of New Orleans. However, with the use of the internet, this awesome Louisiana Crawfish Art can be brought to you!!! Our Fine Art Gallery for all of our Art is located here:

Also, if you would like to have some original pieces of Louisiana Crawfish Art, you can check it out here:

Keep watching my blog posts and my special web site for more additions of my art. I promise to have a huge selection soon, so keep watching. Currently I’m working on a collection of Louisiana Oilfield Art. It is promising to be a huge hit and something to really look for. I can’t wait to finish my collection!!!

Business Headshot Houma LA

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Business Headshot – Why So Important

Your Business Headshot is so important today. Why, you may ask? Why can’t I just take a selfie with my cellphone for my Headshot? Does it really make a difference? How much does a Business Headshot cost? Well I’m here to answer all these questions for you!

Your Business Headshotis is so important because your business is important! A friend told me a long time ago that if they love YOU, then they will love YOUR Busines. The first step to someone loving you is for them to see you. Then need to see your awesome Headshot!

Think about the face of other, famous, businesses, the Business Headshot is always in the front. Companies like McDonalds, Facebook, Microsoft, and Apple! When you think of these companies you think of a face, a person, a personality!

This is how it needs to be with your company and your Professional Business Headshot.

Business Headshot – No Selfies!

I cannot believe this needs to be said when discussing Professional Business Headshots, but it does. Every day I see horrible business headshots that are costing business thousands of dollars done with a cell phone?!?! I know it’s very easy to use your cell phone, but if you lose money because of it, is it right??? Hardly!!

Business Headshot – Does It Really Make A Difference?

Simply put, YES IT DOES!! Take a look at the following business headshots. Notice the pose, lighting, clarity, and the e pressions on the face of these business owners. With out knowing what business they are in, you can tell from the Headshot something about each person. You can since their personality’s and even somewhat their actual job title. This is the true Power of a Professional Business Headshot!

Business Louisiana Head Shot

Houma LA Business Head Shot Houma La Resturant Business Headshot Thibodaux LA Business Headshot Real Estate Business Headsht

How much does a Business Headshot cost?

We have a new Pricing Structure for “BUSINESS HEADSHOTS”. You pay only $99 and you then you have full rights to  your image to use as you please. This fee includes all photography, editing, enhancing, and then full rights.

It take less than an hour and in most cases if you do fast food, you can do it on your lunch hour! Give us a call to schedule your session today: 985-851-4314

Web Site:

Product and Food Photography is also one of our specialties.

If you want something really special check out our art that can be applied to your products.