It may be hard to believe, but it wasn’t that long ago when online real estate listings became common. Prior to that, many real estate listings were posted in local newspapers or in weekly real estate publications. Prospective buyers would read a short description of the property and see a photo or two if they were lucky, but their first real impression of the home wouldn’t be until their showing or when they decided to drive by the house for themselves! Today, the Internet makes it easier and more convenient than ever to browse homes and other properties for sale—as well as listing them—from the convenience of a computer, tablet, or smartphone.
For home owners looking to sell in the near future, this may also mean more competition with other local sellers. Having a well written and informative listing is key to generating interest in your property, as is including plenty of high quality media in the form of photos and possibly even videos of your home. And for most sellers, the best way to maximize photo quality is to hire a professional real estate photographer and/or videographer for the job.
Showcase Professional Staging
There are many benefits of having high quality media on your real estate listing, including its ability to really showcase the layout and staging of a home. For sellers who have paid for professional staging, professional photos of the home inside and out will be the icing on the cake. These photos will help prospective buyers get a better feel for how the space can be used without ever setting foot inside of it. Furthermore, quality photos and even videos can help buyers better envision themselves living in the home before they have even set foot inside it!
Show Off a Great Property or Curb Appeal
Great photos and video can also be an effective way of showing off a desirable location, plot of land, or excellent curb appeal. For example, a drone video or drone photos may be taken from a birds-eye view above your home to show off its proximity to a local park, pond, or wooded area. If your home has beautiful landscaping, these images can also show off the thought and care that has gone into maintaining and beautifying your exterior. And to many buyers, a well kept exterior is a sign of a well maintained home overall, which is always a selling point.
Give Buyers a Better Feel for Your Home
If you choose to add a 3D video walkthrough or other interactive media to your real estate listing, this is yet another great way to help prospective buyers get a better feel for your home and determine whether or not it may be suitable for their needs. This can save sellers the hassle of scheduling unnecessary showings, as those who do request to see the home will likely have already viewed the images/videos and are serious about potentially making an offer.
These are just a few of the many reasons sellers can benefit from professional media in a real estate listing. Looking to sell your home? Consider contacting a professional real estate photographer before your listing goes live.